Tuesday, October 30, 2018 / by Julie Jones
December is known to be a slow month in home sales, but the top real estate agents don't let that affect their productivity. As winter approaches and Homebuyers put their house hunting on hold for the season, real estate agents may see their leads slow down, but that doesn't mean they should sit back and wait for spring to set the real estate market back on track. There is always plenty to do, and the individuals who plan best during the slow season may the ones who benefit most come spring. It can be helpful to see slow winter days as opportunities rather than setbacks. With a little extra effort and real estate marketing knowledge, realtor agents can set up leads for now as well as later, when the temperature begins to rise and Homebuyers hit the market again.
1. Stay up-to-date on local market activity
A slowdown doesn't mean a complete stoppage - there may still be homes on the market. Preview homes that are still listed to show people that you're paying attention and to keep up with what is going on in your market.
2. Upgrade your systems
A good way to kill extra time is to make sure once the housing market heats up again, you have the technology to stay ahead of the pack. Real estate technology can move fast, and you may fall behind your competition if you're not keeping up with it.
3. Read real estate industry publications and news
Keeping up with real estate publications will help you better understand and navigate the market. It is always important to research how buyers, sellers and the market in general are all behaving at any given time, even during the slow winter months.
4. Plan for the coming year
Speaking of putting together a plan, the slow winter months are the perfect time to do so. The new year is coming soon, and you should have a strategy for your business through 2019. A real estate marketing plan, spending and cost-cutting strategies and potential new revenue streams are all things that you can work out during the winter.